This report answers one question: is the SEO work bringing new customers to NAJEAU?
All the numbers come directly from Google. Nothing is typed in by hand, and it updates every week.
In a hurry? Read the box at the top called "The read". That is the whole report in three sentences.
Your website is a shop on that street. Google decides where on the street your shop sits, and the report measures three simple things.
Someone searched, and NAJEAU appeared somewhere in their results. They may not have noticed it. A big number here does not mean much by itself.
Someone saw NAJEAU in their results and chose it. This is the number that matters most, because these are real visitors.
Position 1 is the best spot on the high street. Position 20 is a back alley two streets over. Anything under 10 means page 1 of Google. Lower is better.
People who searched for things like "copper peptides", not for "najeau". They did not know the brand before. Winning these people is exactly what SEO is for, so this is the number to watch over time.
Under each number you will see "vs previous 28 days" and "vs last year".
The 28-day one shows recent movement, but it wiggles with promotions and seasons. The last-year one compares the same weeks a year apart, which is the fair test. When the two disagree, trust the last-year one.
Impressions can go down while SEO gets better. Strange, but here is why.
Google counts an impression even when NAJEAU shows up on page 3, where nobody ever scrolls. Losing those useless page 3 appearances while winning page 1 spots makes the impressions total shrink while real visibility grows.
That is NAJEAU's story this year: slightly fewer impressions than last year, but the shop moved from the back alley (position 23) to the high street (position 9). Same number of visitors from far fewer, far better appearances.
There is a fold-out note on the report itself, right under the numbers, with the exact figures.
Trend. Day-by-day activity for the past 30 days. The gold dashed line is the day our fixes went live. What matters is what happens to the right of it.
Non-branded discovery (the dark box). New people finding NAJEAU without knowing the name. This is what the SEO work buys.
Top pages. Which pages of the site bring people in.
Top queries. The exact words people typed into Google. "Brand" means they already knew NAJEAU; "non-brand" means we earned a new discovery.
What is live from the sprint. The fixes we shipped, each one live and verified in Google's own tools.
Why don't visitors jump right after the fixes? Google needs time to revisit the site and move it up. Rankings improve first, visitors follow 4 to 8 weeks later. This is normal for every website.
Does this include ads? No. This is only free Google search results. Ads are reported separately.
How fresh is the data? Google publishes its data with a 2 to 3 day delay. The report refreshes weekly.
Could the numbers be flattering? No. They come straight from Google with no manual editing. What Google measures is what you see.