Last 28 daysThe headline numbers from Google for the most recent 28 days of reliable data. Every figure is compared with the previous 28 days and with the same weeks last year, so no number stands without context.
Why the impressions number can look low
Non-branded impressions
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Non-branded clicks
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Non-branded means people who searched for what NAJEAU sells, not the brand name. It is the clearest signal of SEO working, new discovery we earned rather than existing brand demand.
TrendDaily activity for the past 30 days. The gold dashed line marks the day the SEO fixes went live. The story is what happens to the right of that line.
The dashed line marks when the SEO work went live. Watch impressions and clicks after it.
Average position across all queries. Higher on the chart is better (closer to position 1).
Top pagesThe pages on the site earning the most Google clicks in the last 28 days. Shows which content is doing the work.
Top queriesWhat people typed into Google before NAJEAU appeared. "Brand" means they searched the name and already knew us. "Non-brand" means SEO earned a brand-new discovery.
What is live from the sprintThe technical fixes shipped in the SEO quick-wins sprint. Each item is live on the site and verified in Google's own tools.
17 of 17 products eligible for Google Shopping free listings (were locked out on invalid data).
Star ratings now render in search results (4.9 from 56 reviews).
Breadcrumbs show under listings on product and collection pages.
FAQ answers are machine-readable for AI assistants like ChatGPT and Perplexity.